NFL banned commercial
The National Football League or NFL has gun owners up in arms. According to such sources as Top Right News “The NFL’s increasing political correctness” now includes “opposing gun rights”. One of the country’s leading manufacturers and retailers of firearms, Daniel Defense, wanted to purchase a commercial during the 2014 NFL Super Bowl.
The currently banned commercial (available for viewing on such sites as Gunsandammo.com) concentrates on family security, fundamental rights and personal responsibility. The NFL reportedly rejected the ad “due to the rules the NFL has set into place for (the company’s) category.” Online research indicates, however, that the ad does not, in fact, violate said rules.
According to the specific “firearms” section of the National Football League’s “Prohibited Advertising Categories” declares: “Firearms, ammunition or other weapons are prohibited; however, stores that sell firearms and ammunitions (e.g., outdoor stores and camping stores) will be permitted, provided they sell other products and the ads do not mention firearms, ammunition or other weapons.”
Since Daniel Defense has a physical location where they sell firearms and other products such as hunting clothes, their submitted Super Bowl ad does not appear to actually violate any NFL rule. Furthermore, online sources note that the commercial in question does not actually specifically reference ammunition, firearms or any kind of weaponry. It has also been reported that Daniel Defense even offered to remove the company’s logo—which includes a rifle—and replace it with an American flag. This offer only resulted in a second rejection from the NFL.
At this time it seems as if the banned commercial complies with all of the NFL’s rules and policies. It also appears that despite that, the NFL still somehow considers it offensive and will not air it. Questions remain but the NFL had not yet responded to further inquiries when this article went to press.
(Images courtesy of Gunsaandammo.com)