Mita Diran, copywriter from Indonesia dies after tweeting about overworking
Mita Diran dies after tweeting about overworking
Mita Diran regularly tweeted about her nightmarish work schedule
Co-workers blame Red Bull for Mita Diran’s death
Mita Diran’s mother blames Red Bull
Mita Diran, 24, a copywriter from Indonesia died shortly after tweeting one of many claims about how much she worked. Her latest, and last tweet read, “30 hours of work and still going strooong,” on Saturday night.
Mita Diran regularly overworked herself, and even considered getting home from work before midnight a small victory. She also regularly posted tweets such as, “Alright, one full week of going home past 2am from the office. Ladies and gentlemen, I believe we just broke a record.”
While some may say that she literally “worked herself to death,” the fact of the matter may lie in her Red Bull consumption.
Mita Diran’s mother wrote of the tragedy on BuzzFeed, “Hi everyone, since last night and until now my daughter who is a copyrighter in Y&R lay in coma in RSPP.”
“Chances not very good. She collapsed after continuous working overtime for 3 days last night. Working over the limit. I have not slept since then.”
An hour later, Mita Diran died. Her mother again wrote, “She died because too much of overtime working, and too much kratingdaeng attacks her heart.’
“May she rest in peace.”
Kratingdaeng is Red Bull in Thai. Mita Diran tweeted at least once about Red Bull, “Spent half the night writing copy and finishing up a 23-page deck with a glass of vodka/red bull mix and now I can’t sleep. SO BEAR WITH ME.” However, from her mother’s post, it appears that it was more than a once in awhile habit.
The company Young & Rubicam that Mita Diran worked for offered condolences and a day’s reprieve from work to pay respects for the young copywriter.