Coca Cola sums up the big beautiful mess of parenthood in a touching 60 seconds. You will laugh, cry and if you are a parent, then, totally relate.
The ad is by Santo Buenos Aires and director Pucho Mentasti promoting Coke’s natural Argentine concoction. Aires and Mentasti captured parenthood for exactly what it is, wonderful chaos. Underneath the piles of clothes, food crumbs, and toy trucks are memories of joy, laughter and unconditional love.
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“Having children is not just life’s most important moment, but the ultimate test to connecting with your best side,” says Santo executive creative director Sebastian Wilhelm. “Coke Life is a new kind of Coke. We’re just starting to build this brand, setting up its world, its tone of voice. We were aiming for ‘emotional comedy’ [with this ad]. The kind that makes you smile and weep at the same time.”
Let us know your take on this video and the representation of early parenthood!
Coca Cola Captures The Big Beautiful Mess of Parenthood
Image by FastcoCreate