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Target Corporation Offers a Discount in Response to Data Breach

Are you one of the millions who are still reveling over the fact that your credit card may be compromised because you went Christmas shopping at Target? Well the retail giant has made an effort to ease their customers’  frustrations. Target Corporation offers a discount on purchases in stores nationwide this weekend in an attempt to offset the negative fallout it has received after a massive breach of consumer information was disclosed earlier this week. The discount will be for 10% off storewide.

Target Corporation Offers a Discount

Target will offer a 10% discount this weekend to appease customers.
Image courtesy of Flickr

Earlier this week, Target revealed that 40 million of its customers’ debit and credit card accounts were compromised if the customer’s had shopped there between Nov. 27 and Dec. 15. Given that this is the retail giant’s busiest time of the year, millions had been doing their Christmas and Black Friday shopping at stores across the nation.

Target CEO Greg Steinhafel announced the discount in a statement posted on the company website. Steinhafel wrote, “We understand that a situation like this creates stress and anxiety about the safety of your payment card data at Target. Our brand has been built on a 50-year foundation of trust with our guests, and we want to assure you that the cause of this issue has been addressed and you can shop with confidence at Target.”

He went on to apologize about the long wait times customers have been experiencing when calling the company for information. Understandably, the phones are most likely very tied up at Target right now given the severity of the situation.

The discount for shoppers matches the one that is enjoyed by Target employees, Steinhafel said. It applies to purchases made on Dec. 21 and 22.  There is a limit of one offer per guest to be used on a single transaction and there are some restrictions on items that can be purchased per marketwatch.com.

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  • http://about.me/ideaman David Elliott Lewis, Ph.D.

    Sorry but that is too little and ungenerous to win back customer loyalty. Target FAIL.