Cheerios are now made without GMOs, although other General Mills cereals will not see the change
Cheerios have been made without GMOs for “many weeks”
Green America may have encouraged the disappearance of GMOs from Cheerios
Cheerios shift from GMOs could prompt other big brands to follow
General Mills has announced that they have stopped using GMOs in original Cheerios cereal. General Mills has never used oats containing GMOs, however now they will ensure that other ingredients are also GMO free, for instance using non-GMO pure cane sugar rather than beet sugar.
Reportedly, this change to no GMOs occurred many weeks ago, according to Mike Siemienas, spokesman for General Mills. He was not clear on the exact date of the change. “We do value our Cheerios fans and we do listen to their thoughts and suggestions,” he stated.
Many concerns have been exacerbated over the past decade in regards to health and the environment. One such concern is the use of GMOs and the lack of testing of these organisms’ and their impact on human health and on the environment.
General Mills apparently has no plans to further their pursuit of going green and ditching the GMOs altogether. General Mills states, “For our other (non-organic) cereals, the widespread use of GM seed in crops such as corn, soy, or beet sugar would make reliably moving to non-GM ingredients difficult, if not impossible.”
However, the step away from GMOs in Cheerios could encourage other large companies to follow suit.
Green America began lobbying for General Mills to veer away from GMOs in Cheerios a year ago using social media as a platform.
“This is a big deal. Cheerios is an iconic brand and one of the leading breakfast cereals in the U.S. What’s more, we don’t know of any other example of such a major brand of packaged food, eaten by so many Americans, going from being GMO to non-GMO.” states Todd Larsen, corporate responsibility director at Green America,