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Kraft Announces Velveeta Shortage

Cheese lovers beware; there may be a possible Velveeta shortage on our hands. Get your macaroni and cheese fix in while you can because, Kraft Foods, the makers of this popular cheese block, is having trouble keeping up with the Velveeta demand.

Velveeta Shortage

Image courtesy of Flickr

Rumors first surfaced that inventory of American’s favorite cheese-like substance was becoming low in grocery stores on the East Coast due to possible production issue.

“Given the incredible popularity of Velveeta this time of year, it is possible consumers may not be able to find their favorite product on store shelves over the next couple of weeks,” Kraft spokeswoman Jody Moore told Ad Age, which cited reports of a shortage at a few East Coast grocery stores. “Our retail customers are aware of the situation and we expect it to be a short-term issue.”

She went on: “I can tell you there is a combination of factors involved, but the driver is really the high demand.” She added: “We really haven’t heard much from consumers about it at all. It’s a short-term issue amplified by the fact that this is a key time for the brand.”

Velveeta is a wildly popular ingredient often used in queso dip with canned tomatoes and green chiles which has become a staple of sorts at some sports-viewing parties, especially the Super Bowl.

“Any issues with availability are much more noticeable given the seasonal demand,” Kraft said in a statement.

Last year, an alleged buffalo wing shortage threatened the nation’s Super Bowl parties, as high prices and the possibility of McDonald’s releasing a chicken wing product threatened to shorten supply per Christian Science Monitor. The shortage never reached crisis level, so that should help calm some Velveeta shortage fears.

Considering the shell life of the block of cheese, there is no need to panic just yet about the possible Velveeta shortage. Stocking up now will ensure you have plenty of cheesy goodness in time for the big game and giant retailers such as Target, Walmart, and several other retailers are even selling it online to fulfill all your cravings.

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