Thousands of football fans every year prepare for the one day that is considered the Holiest of Holy in Football: The Super Bowl. The championship game becomes a marketing fiesta as companies spend millions on advertisements to be shown on the field, in the stands, and of course: The Television.
Coca-Cola, who has sponsored football for generations from major league, arena, even little league teams, spent millions on Sunday’s game to not only advertise their carbonated beverage but the United State’s people and land while playing “America the Beautiful” by Katherine Lee Bates, a timeless and famously patriotic song to the nation. Yet Coca-Cola did what no other company and group as ever done before, it played the song not only in English but other languages as well.
The company states that America is made of such diverse cultures and languages, it is the people themselves that make America as majestic as the song portrays. The song is sung in numerous languages such as Spanish, French, Arabic, Chinese, pretty much reflecting every diverse race that graces the country.
The commercial has faced mix reviews with the American People, some groups going as far to say that the commercial is offensive and Coca-Cola is supporting the declining English dominated society and selling out to the immigrants that enter the United States both legally and illegally. While others state the gamble was brilliant in showing that the United States is indeed a tapestry of mixed creeds all under the banner of pursuing the American Dream and it is that mixed pot of culture that truly makes “America the Beautiful” .
Coca-Cola has not made any mention of the controversy as of yet.