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Coca Cola: America the Beautiful Controversy

 

Thousands  of   football   fans   every  year  prepare  for  the  one  day  that is  considered  the  Holiest  of  Holy  in  Football:  The  Super  Bowl.  The  championship  game  becomes  a  marketing  fiesta  as  companies  spend  millions  on  advertisements  to  be  shown  on  the  field,  in  the  stands,  and  of  course:  The  Television.

Coca-Cola,  who  has  sponsored  football  for  generations  from  major  league,  arena,  even  little  league  teams,  spent  millions  on  Sunday’s  game  to  not  only  advertise  their  carbonated  beverage  but  the  United  State’s  people  and  land  while  playing  “America  the  Beautiful”  by Katherine Lee  Bates,  a  timeless  and  famously  patriotic  song  to  the  nation.  Yet  Coca-Cola  did  what  no  other  company   and  group  as  ever  done  before,   it   played  the  song  not  only  in  English  but  other  languages  as  well.

The  company  states  that  America  is  made  of  such  diverse  cultures   and  languages,  it  is  the  people  themselves  that  make  America  as  majestic  as  the  song portrays.  The  song  is  sung  in  numerous  languages  such  as  Spanish,  French,  Arabic,  Chinese,  pretty  much  reflecting  every  diverse  race  that  graces  the  country.

The  commercial  has  faced  mix  reviews  with  the  American  People,  some  groups  going  as  far  to say  that  the  commercial  is  offensive  and  Coca-Cola  is  supporting  the  declining  English  dominated  society  and  selling  out  to  the  immigrants  that  enter  the  United   States  both  legally  and  illegally.  While  others  state  the  gamble  was  brilliant  in  showing  that the United  States  is  indeed  a  tapestry  of  mixed  creeds  all  under  the  banner  of  pursuing  the  American  Dream  and  it  is  that  mixed  pot  of  culture  that  truly  makes  “America  the  Beautiful” .

Coca-Cola  has  not  made  any  mention  of  the  controversy  as  of  yet.

Coca-Cola shows the diversity of the American People by showing all cultures while singing "America the Beautiful" (Image provided by Coca-Cola)

Coca-Cola shows the diversity of the American People by showing all cultures while singing “America the Beautiful” (Image provided by Coca-Cola)

About Thomas D'Viritell

  • Domain Names

    coka cola sure hired a LOT LOT LOT LOT of twitter trolls to cover up this BS. #botcotcoke is the # 1 boycott hashtag. America is Still Beautiful in plain English and coka cola still rots your teeth

  • traffikator

    Republicans cannot be pleased, not even by themselves! I bit if the add did not have the Muslim looking clad child, it may not have caused the outcry. What a disgusting, nauseating, cacophony of the worst of human beings is that party? White and English only? Because you see, that is the only languages and skin color acceptable to them. How anybody that does not fit those description join that party is a psychological phenomenon worth studying. It was a beautiful thing. I stopped what I was doing to enjoy our diversity! They will be destroyed in Gods day of Judgement for sure, because they will reject his Messiah and say they do not believe and continue to wait till a sudden destruction. The party is rotting away and slowly devoured by the offsprings of flies.

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