“The Lego Movie” scored big at the box office this weekend, opening with $69.1 million in sales this weekend snagging the No. 1 spot in domestic cinemas this weekend. The Warner Bros. flick is drawn on the Danish toymaker’s popular building bricks and mini figures.
“The Lego Movie” gives Time Warner Inc. film studio its first No. 1 movie this year. The picture has been backed by favorable reviews and was second only to 2010’s “Toy Story 3” in advance ticket sales for an animated movie on Fandango.com. The film appeals to children and families worldwide. The international awareness of Lego make it likely that Warner Bros. will continue to make more movies around it, according to Phil Contrino, chief analyst at BoxOffice.com.
“It will be a massive hit for Warner Bros.,” said Contrino. “It’s just grabbing families, 20-somethings and 30-somethings who grew up playing with Legos. I’d be very surprised if a sequel didn’t happen.”
“The Lego Movie” was directed by Chris Miller and Phil Lord, who were the masterminds behind the hit 2009 animated flick “Cloudy With a Chance of Meatballs.” It was produced in association with Lego A/S, the Billund, Denmark-based manufacturer of the bricks, and Village Roadhouse pictures per Businessweek.
“The Lego Movie” uses the voices of a bevy of A-listers including Will Arnett, Elizabeth Banks, Morgan Freeman, Chris Pratt, and Will Ferell. The movie follows Emmet, a construction worker who lives happily in a conformist world until he find the evil Lord Business is trying to glue the universe together. Emmet’s life is turned upside down when he is mistaken for the Special, a master builder who is expected to save the world.
“The Lego Movie” received a 96 percent positive rating on review aggregator website RottenTomatoes.com. It cost approximately $60 million to make, according to Box Office Mojo, and it was projected to collect $53 million by BoxOffice.com, a number it has already far surpassed.