Delta Air Lines is making fundamental changes to how its customers use their Skymiles and will reward those who buy its priciest tickets, as opposed to those who fly the most miles.
The new the 2015, Skymiles program will favor more frequent flying business travelers and leisure customers who buy premium fares and first class seats.
Delta says, they have been moving in the direction of revenue-based program since the beginning of last year. Frequent fliers in 2014 will need to spend at least $2,500 to qualify for the lowest level of elite status, before the change travelers could qualify on miles alone.
Short notice business travelers are critical to airlines, because they buy those high priced tickets when flying for last minute business meetings, unlike the typical vacationer who plans out their trips months in advance in order to get cheaper airfare.
Delta Air Lines Inc., based in Atlanta, says its making the announcement about changes to its Skymiles program 10 months in advance so customers have ample time to make travel plans. The new program goes into effect on Jan. 1, 2015.
The Skymiles program is meant to gain loyal customers that fly around world and is a way for Delta to say thank you to its customer’s. The current program is the only one among the top airlines where the customer’s miles never expire and frequent fliers can use them at their leisure. Delta customers can earn miles by eating outing, shopping online, staying at a hotel, or simply just flying.
Delta operates more than 5,000 flights everyday, with an international network serving six continents. Delta was founded in 1924 and is the sixth oldest airline running and now is the worlds largest airline in terms of fleet size.
Delta Changes Its Skymiles Program, Rewards Travelers Buying High Priced Tickets
The Associated Press Contributed to this story.