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Wake Up & Smell the Bacon

Wake Up & Smell the Bacon by Oscar Mayer. . .

Wake Up & Smell the Bacon is a new, interesting albeit initially odd iPhone app brought to you by the people at Oscar Mayer.  The Oscar Mayer Wake Up & Smell the Bacon app and accessory for your iPhone is a novelty alarm app.

The user simply sets the alarm time, attaches the special cartridge and when the alarm goes off he/she will be awakened by the sizzle of bacon in a frying pan and the unique, unmistakable scent of frying bacon.  Unfortunately for bacon lovers the app, made by Scentee in Japan, doesn’t really make bacon it simply employs aerosolized bacon particles.

wake up & smell the bacon

Wake Up & Smell the Bacon

Online experts note that the Wake Up & Smell the Bacon app is not “the first or the only food-scent accessory” made for iPhones.  In fact, Scentee has previously produced an attachment that offers a variety of several scents to emit.

One online reviewer believes that Pop Secret’s PopTopia game and butter-smell dongle was built with a marketing motivation in mind.  If the app user smells it, he/she will want it.  The idea harkens back to when movie theaters used to blow the scent of buttered popcorn out into the streets in order to attract customers.  Another possibility is Oscar Meyer is looking to drum up some press.

One thing is certain.  The company won’t be mass-marketing the app and scent accessory.  The Wake Up and Smell the Bacon app won’t be not be sold in any store.  People interested in owning the app and accompanying attachment must complete an application on Oscar Meyer’s site.  The scent devices are limited in quantity but everyone who applies will be allowed to download the iPhone app that provides sizzling bacon sound alarm.

So why offer this app you ask?  Tom Bick, senior director of integrated marketing and advertising for Oscar Mayer, explained: “With nearly two million mentions of #bacon on Instagram, it seems people never get tired of bacon. That’s why our team decided to develop a device to give folks what they long for most.”

 (Image courtesy of HDW/SLUniverse

About Will Phoenix

W. Scott Phoenix, B.A., B.S. was born in Hawaii, raised in Pennsylvania and resides in California. He has been a published writer since 1978. His work has appeared (under various names) in numerous places in print and online including Examiner.com. He is a single parent of three children and has also worked as an actor, singer and teacher. He has been employed by such publications as the Daily Collegian and the Los Angeles Times.