Google’s Project Ara Modular Smartphone is coming in January and will launch for $50. It’s first device is called the ‘Gray Phone’ and it will reportedly be ‘intentionally boring’ so that consumers can personalize it themselves.
Project Ara Developer’s conference leader, Paul Eremenko announced the upcoming device stating, “It’s called the ‘Gray Phone’ because it’s meant to be drab grey to get people to customize it.”
Google believes that consumers should have the opportunity to design their own phone since customers already enjoy choosing applications and phone accessories. Those who purchase the ‘Gray Phone’ will be able to choose the handset’s hardware design.
The Ara group, which is housed under Google’s Advance Technology and Projects, is hoping to partner with other tech savvy institutes including, Carnegie Mellon and MIT. They have already established a partnership with 3D Systems and Phonebloks according to CNET.
Google’s Advance Technology and Projects (ATAP) is ran by Regina Dugan. She is the former director of the U.S. Defense Department’s Defense Advanced Research Projects Agency (DARPA).
The ‘Gray Phone’ will cut down on upgrading to an entirely new phone thanks to the stripped idea and being able to personalize it. Consumers could just buy the parts they need including a new camera for the phone or whatever gadget necessary.
The market will ultimately decide if this revolutionary idea is going to score big with consumers and marketing heads. The upcoming smartphone reportedly will have a longer lifespan than the average smartphones, lasting up to five to six years. That alone could cut down on electronic waste; smart indeed.
Google believes that it has produced a beautiful design and is proud of it’s industrial design Project Ara. Eremenko said, “It’s the kind of thing you can put on the table at dinner and the first 10-15 minutes of the conversation is about the phone.”