Medical experts are concerned with a bizarre new trend that has recently become popular amongst teens involving the use of Burt’s Bees lip balm.
The act of “Beezin” involves applying Burt’s Bees lip balm onto the eyelids. The peppermint oil contained within the balm creates a tingling sensation that some teens claim intensifies the inebriated feeling achieved when they are already drunk or high. Others are utilizing it as a means of staying alert after a long night.
The practice may seem innocent enough, especially since teens do not obtain a high from its application alone, however, several medical experts are finding cause for concern, siting the unintended use may pose a danger to one of the most sensitive parts of the body – your eyes.
Side effects of the application have been reported, and in some instances, rubbing the lip balm onto eyelids has resulted in issues with swelling as well as other complications that mimic pink eye according to Dr. Brett Cauthen, a family physician at Today Clinic in Oklahoma City.
“The peppermint oil in the lip balm is a very strong irritant and can cause inflammation in the eye redness of the eye, swelling,” Cauthen told Fox-25.
The unconventional use could also lead to more severe complications including high risk of infection, particularly if someone applies lip balm previously used by other people or has simply been rubbed on the lips beforehand.
Videos are readily available on YouTube depicting teens employing the disconcerting trend, complete with music videos promoting its prevalent use among the party scene.
Teens may be fooled into thinking that because Burt’s Bees products are all-natural, they must then be nontoxic. However, a spokesperson for Burt’s Bees reported to the New York Daily News that while its products are rigorously tested for safety, the specified testing is directly correlated to intended use only.
“There are lots of natural things that probably shouldn’t go in eyes — dirt, twigs, leaves, food — and our lip balm,” a company spokesperson said in a statement to the Daily News.
Cauthen cautioned parents, emphasizing teens should be monitored regarding their use of the lip balm.
“Our big message is natural does not equate with safety,” Cauthen told Fox-25.
Disturbing Teen Trend “Beezin” Tied to Burt’s Bees Lip Balm