Welcome to the newest edition of The Why. “Why do women wear so much make-up?” you ask? Good question. (Are we aware that some women wear very little make-up? Yes, but let’s address this question, mmmkay?)
Do ladies do it to be more beautiful? Do they wear make-up for confidence? Do they put it on because they have to be at work at 8:00 a.m. and they were at the club swimming in free booze a few hours earlier? Or is it something else?
As per usual, let’s see what online posters have to say first. YahooPoster “Danielle” admitted: “Some people use it to cover up their ugliness.” Sunshine agrees: “You’re lucky you don’t see what’s under there.” Still others such as “as an outsider” not only agree with the use of make-up as camouflage but have an excuse for the decorative deception: “Guys fall in love with what they see . . . that’s why girls wear make-up.”
An anonymous poster thinks that make-up is sometimes used to show a woman cares about appearance. He claims: “Women wear make-up for me to let me know they want me to find them attractive. I shave and wear cologne for the same reason. Are there girls who want to hide blemishes and/or want to make themselves look older? Yes! Are there women who want to appear less haggard and younger? Yes! You figure out which is which when you wake up in their beds the next morning.”
“Grey” sees the use of make-up as something that changes with age. He says: “Girls don’t really know how to use make-up correctly. Just sit and watch people at the mall someday. You see teen girls with too much make up. Then you see young 20’s women at least most of them use it correctly. Then you see old women once again caking it on . . . but for good reason. “
Olga Khazan of The Atlantic agrees in part that there is “a corrective aspect.” She also believes that it has something to do with our biologically-based gender appearance. She says gals “tend to have darker eyes and redder lips” than guys so gals “wear makeup partly to exaggerate those sex differences.”
According to a related study by researchers Alex Jones at Bangor University and Robin Kramer at Aberdeen University (published in the Quarterly Journal of Experimental Psychology) ladies “are likely wearing cosmetics to appeal to the mistaken preferences of others. These mistaken preferences seem more tied to the perceived expectancies of men, and, to a lesser degree, of women.”
Khazan simplifies it noting that women in these studies wore/wear make-up “for nonexistent ideals, not for actual humans.” She concludes: “(I)n this age of impossibly high beauty standards, it’s comforting to consider that the only people who expect us to look flawlessly made-up are ourselves.”
Why do women wear so much make-up? Now you know.
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