Starbucks CEO Howard Schultz announced that the coffee giant would plan to add delivery service to some of their locations in select markets. This would mean that you could order your Starbucks beverage to be delivered to your home or work, without even having to leave the computer. The service will most likely catch on quick in some urban cities, where other food delivery services have emerged in recent years. As fast food delivery has become more than just Pizza and Chinese food, many more companies may be looking at this form of convenience as a way to grow their business.
Starbucks To Deliver Coffee In 2015 To Select Markets
Delivering a cup of coffee may seem like a joke to some people, but that’s probably what was originally thought about delivering $5 sandwiches. Since Jimmy John’s has been hugely successful at the sandwich delivery business, it might make sense that some people would be willing to skip the morning drive-thru lines at their local Starbucks, and opt for their daily $7 cup of joe to be dropped off by a hipster barrista in their mom’s old Honda Civic.
When Starbucks launches this service later next year, orders will be placed online, or through smartphone apps where consumers can pick their favorite drinks. From there they will just need to wait for the drink to arrive in a short period of time. If wait times are anything like some pizza places, then the service may not last long after the fad wears off, but rest assured that Starbucks will probably get a handle on this aspect very quickly.
Don’t expect for your drink to be driven clear across town, as each location will likely only service a small 1 square mile radius of their location. By sticking to smaller delivery areas, this will allow the store to more successfully deliver their beverages on time and at the right temperature. Chances are that you can probably think of many street corners where there are Starbucks shops across the street from each other, or one inside a grocery store while another is in the same parking lot. The addictive bean has proven to be a highly addictive drink that keeps people begging for more.
Starbucks To Deliver Coffee In 2015 To Select Markets.