Welcome to the newest edition of The Why. “Why isn’t Facebook cool anymore?” you ask? Good question. Timely too. Zuckerberg just answered a bunch of Facebook questions online, in fact. (Besides, it beats answering the question: “Why do some women refer to their breasts as “the girls”?”)
Why isn’t Facebook cool anymore? Wow. Yours truly is feelin’ his age now. maybe it’s like dating that one girl you don’t love but she does all this weird, nasty stuff that you could never ask anyone else to even think about doing so for awhile she is really cool but once you’ve covered the Kama Sutra cover to cover . . . well, she just doesn’t seem all that cool anymore. (BTW, ya still got her number?)
Maybe it’s the whole concept of “cool”. Seriously, was Facebook ever truly cool? Who defines what is cool and what is not? Yours truly has always done his own thing regardless of what was labeled cool or not . . . unless of course he too thought it was cool. But seriously, since junior high school this reporter has always thought bein’ cool was bein’ yourself.
Enough philosophy for now though. Let’s address the actual question. Coming off an election we’ve all heard enough duck and dodge speeches.
As it so happens, we can go right to the source here. Just this past Thursday night Mark Elliot Zuckerberg, the co-founder of Facebook invited folks to ask questions in a rare “town hall-style” livestream. He actually addressed that very question.
Zuckerberg said: “It’s an interesting question to me because my goal was never to really make Facebook cool. I am not a cool person. I’ve never tried to be cool. “(See, boys and girls? The genius geek agrees with your rockin’ writer!)
Zuckerberg stated: “Our model for Facebook has never been to try to make it particularly exciting to use. We just want it to be useful. The services we aspire to be like in the world are these basic things that you rely on that are there.” (See? It’s at best a useful tool and at worst a necessary evil.)
He concluded: “You go home and turn on the lights. You’re not like: ‘Yeah! Electricity!’ It just needs to work. The same thing with water. The ability to communicate and connect with people should be that. It should be something that people rely on. It just should work.”
See? It is a utility. Zuckerberg himself doesn’t even care if it’s cool or not. (Fans of The Simpsons of course may recall that it is the “not caring”–according to Marge Simpson– is what actually makes someone cool.)
If Zuckerberg doesn’t care if Facebook is cool or not, why should you, right?
Why isn’t Facebook cool anymore? Now you know.
(Well, now you know you shouldn’t care, at any rate.0
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