According to a report yesterday from Reuters, pop songstress Katy Perry will be the headlining act for the Super Bowl XLIX Halftime Show on February 1, 2015 at the University of Phoenix Stadium in Glendale, Arizona. Perry posted the news on twitter from Australia where she is currently performing on her Prismatic World Tour.
Additionally, the news was also announced by the NFL (National Football League) and NBC’s Bob Costas on Sunday Night Football during halftime at the Cowboys-Giants game. Super Bowl XLIX will be covered live on NBC. It is predicted to be “the most-watched U.S. sporting and television event”.
Perry, the 30-year-old “Roar” vocalist won out over other performers including Coldplay and Rihanna. She now joins the ranks of such stars of the music industry as Beyonce, Bruno Mars, Madonna, Paul McCartney, M.I.A., Tom Petty and the Heartbreakers, Prince, The Red Hot Chili Peppers, The Rolling Stones, Bruce Springsteen & The E Street Band, U2 and The Who as a recent act at the National Football League’s Super Bowl halftime show which reportedly draws more television viewers than the actual championship game itself.
Following the announcement an original digital short featuring Katy Perry was released. It was produced by Pepsi which is sponsoring the Super Bowl Halftime Show.
Pepsi also re-released its well-known commercial “There Since The First #Halftime”. It was re-edited to feature Katy Perry’s hit song “Firework.”
As previously reported here on ALW, the NFL was considering having performers like Katy Perry partially “pay to play” the Super Bowl gig. Perry told ESPN last month, however, that she had no intention of doing that. She said: “I ‘m not the kind of girl who would pay to play the Super Bowl.”
The Super Bowl Halftime Show is said to be one of the “most-watched” music performances of the year. In fact, last year it drew in over 115 million viewers in the U.S. with the event being broadcast across the globe. The show will be directed by Hamish Hamilton and produced by Ricky Kirshner and NFL Network Production.
Katy Perry Will Rock Super Bowl