MENLO PARK, California – The amount of personal and business data that is shared across Facebook‘s platform is staggering. Some people openly share personal information on their accounts, which they may assume is kept private or visible only by their added friends. Users do have the option of making their accounts private, which does hide some of their personal data and interaction history from non-friended users, but that doesn’t prevent the information from being archived and used by Facebook. Facebook has admittedly stated that they can see all of the information that you provide on their service. Someone would have to be awfully naive to think that everything they do on their personal Facebook account wasn’t being archived, sorted, and potentially used for later use.
Facebook User’s Personal Data Provides A Gold Mine Of Information
Many organizations mine the troves of data that Facebook’s servers provide. In fact, personal data is one of Facebook’s greatest assets. With hundreds of millions of active members using the service throughout the year, Facebook is keeping track of every message, post, picture, like, comment, search, interaction, etc. The list of vectors that can be explored on Facebook’s servers is probably nearly endless. Among the organizations that troll the site, law enforcement has had particular luck intercepting child predators, drug dealers, gang activity, and other sought after behaviors online. Those who are careless enough to post information about illegal activity online should wholly expect to have that come back and incriminate them later.
In addition to the illegal activity that takes place on Facebook, there are businesses out there who are looking for your personal information. Marketing agencies, advertisers, and other entities attempt to target certain types of individuals on Facebook with advertisements, offers, and cross-promotions. Facebook has the ability to suggest advertisements to you while on their site not only based on your profile and activity on their site but also based upon the cookies and other meta data that your web browser carries with it from page to page.
Google is another corporation that works hard to collect, analyze, and monopolize on its users information. Google operates one of the most intensive advertising networks online, and they have the ability to set up a type of phantom profile for their users on Google+, Google Chrome, and other Google services. This can be a conglomeration of your search engine queries, web site history, online purchases, and social interactions. These businesses have probably only begun to explore the possibilities available to them with the amount of data that they possess. It may even be years before the technology and ingenuity is achieved to be able to look back and compile all of this complex information into actionable items that someone could work off of.
While you may think that all of the information out there somehow disguises your activity, making it harder for you to be singled out of a crowd online you are dead wrong. Data is not being collected randomly about everybody at any time, it is being meticulously cataloged, tagged, and stored so that it provides meaning in some way to someone. If you have something that you do not wish for someone else to find out someday, simply don’t say it out loud and don’t write it down and that includes doing so online.
Facebook User’s Personal Data Provides A Gold Mine Of Information.