According to sources at The Wall Street Journal, the NFL (National Football League) and Facebook have teamed up to form an ad-revenue-sharing partnership. Verizon Wireless will be sponsoring specific videos featuring breaking news, fantasy league tips and highlights which will be shown in the news feeds of certain Facebook users.
A spokesperson for Facebook told Social Media & Marketing Daily: “This is a small video sponsorship test, and we will be evaluating how people, publishers, and marketers respond to this kind of co-branded video content on Facebook.”
Assorted industry observers agree that social channels and television networks are both benefiting from an increase in live sports events. This is reportedly due to the fact that social channels and second screens are more and more a part of the television-viewing experience. A study by Symphony Advanced Media. Statistics reveals that viewers now add a second screen to their media experience approximately 20 percent of the time.
Facebook is optimistic about video investments. Kinetic Social reports that the growth in “click-throughs” for video advertisements has already outpaced clicks other kinds of page posts on Facebook.
Statistics from Socialbakers indicate that videos uploaded to Facebook currently outnumber YouTube videos posted there. As of last month, Facebook videos posted on Facebook pages presently outnumber YouTube videos posted on Facebook pages.
Online experts say that video is growing by leaps and bounds and holds major monetizing opportunities. ZenithOptimedia’s new Advertising Expenditure forecast claims that “online video’s share of global ad spend will increase from 1.9% in 2014 to 2.8% in 2017.” Facebook’s product management department notes that the social network garners over 1 billion video views.
Facebook is constantly testing new ways to monetize video. Macquarie Securities analyst Ben Schachter recently stated: “We are convinced that Facebook will launch a competitor to YouTube and will attract and organize more and more user-generated video content.”
Facebook and NFL Team Up For Video-Share