Kodak Digital Camera
The digital camera was an absolute game changer and completely revolutionized an entire industry. Prior to the digital age, Kodak was one of the biggest names in photography but they sadly didn’t manage to keep up in the digital transition. Kodak easily could have though, because they invented the first digital camera ever, but didn’t pursue it because they didn’t want to jeopardize the old industry. That decision was clearly the wrong one and who knows how much it cost the company.