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15 Worst Business Decisions Ever

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Star Wars Merch Rights

Photo courtesy of Imgur.

Photo courtesy of Imgur.

It is true that George Lucas made his fortune from Star Wars, but it was really the merchandise for the movies that made him a billionaire. Lucas owes that fortune to one terrible business decision made by 2oth Century Fox in 1077. In exchange for just $20 thousand, the studio gave all of the merchandising rights for anything Star Wars to Lucas. This decision cost the studio literally billions of dollars.

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