Walmart Trumps Kmart
Walmart is not the biggest name in retail and one of the biggest business in the world. However, it wasn’t always that way. At one point Kmart represented some serious competition and the two companies began something of a battle for the consumer dollar. Kmart decided to double down on advertising and awareness, while Walmart looked inward and decided to focus on service and improving their customer experience. Kmart’s decision cost them the battle and untold millions.