First announced by Tim Cook on September 9, 2015, Apple’s Apple Watch is expected to make its official debut in April. A new research report Tuesday said as many as 20 million watches are expected to sell in its first year. CCS Insight says this will make the Apple Watch “the most successful smartwatch ever.”
To put that number into comparison; Pebble, the first smartwatch to launch, says it has sold 1 million watches in its two years on the market, while watches from Samsung Electronics and LG under the “Android Wear” banner sold just 720,000 units in 2014, according to research Canalys.
This week LG announced they will debut a new “luxury” smartwatch, “Watch Urbane,” for release later this year. The devise is all-metal and looks comparable to the Apple Watch with a more polished look. LG hasn’t announced pricing details at this time.
The CCS projects for Apple Watch are on the high side while other analysts have been less optimistic. Piper Jaffray analyst Gene Munster projects sales of 8 million watches, and Apple could be look at even fewer. According to the Wall Street Journal, Apple has ordered an initial run of 5 million to 6 million.
The Apple Watch will be the company’s first new i-device in 5 years, since 2010’s introduction of the iPad, which sold 15 million units its first year.
Even if Apple does indeed sell 20 million watches in 2015, that’s a fraction of what it sees from its cash cow, the iPhone. In 2014, Apple sold more than 100 million iPhones, USA Today reported.
The Apple Watch will cost you a pretty penny at $349 when it goes on sell, but it’s expected that consumers will pay much more.
The watch comes in three models – standard, luxury and sport. Apple hasn’t said how much it expects to sell the sport edition for, but online retails peg it at more than $4,000 dollars as it will be gold plated.