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20 Dumb Ideas That Made People Millions

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The Pet Rock

Photo courtesy of Imgur.

Photo courtesy of Imgur.

There is perhaps nothing more dumb than the idea of paying four dollars for a rock in a box, but that dumb idea made one man unreasonably wealthy. Billed as a hassle free pet, the Pet Rock was sold in a box on a bed of hay with an instruction manual for $3.95. With a very high profit margin, the Pet Rock made more than $15 million in its first year alone.

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