To state that ocean pollution is a big problem seems like an understatement these days. In 2006, there were 46,000 pieces of floating plastic for every square mile of ocean. Plastic debris is responsible for deaths over a million seabirds and 100,000 marine mammals every year.
This is actually just what is known to us, a majority of the impact of plastic debris on marine life is unknown. For making people aware of the situatuon, German sportswear brand Adidas has joined forces with Parley for the oceans, an organization formed in 2013 dedicated to undertake projects and protect and conserve Earth’s oceans.
At a Parley for the Oceans event hosted by the UN last week, Eric Liedtke of Adidas and Cyrill Gutsch of Parley for the Oceans revealed a new collaborative project, a prototype shoe which is completely made from recycled ocean waste and illegal deep-sea gillnets.
The gillnets were acquired by Parley for the Oceans partner Sea Shepherd, which spent 110 days tracking an illegal poaching vessel, finally catching it off the coast of West Africe.
“At Parley for the Oceans, we want to establish the oceans as a fundamental part of the debate around climate change. Our objective is to boost public awareness and to inspire new collaborations that can contribute to protect and preserve the oceans,” Gutsch said in a statement.
“We are extremely proud that Adidas is joining us in this mission and is putting its creative force behind this partnership to show that it is possible to turn ocean plastic into something cool.”
In April, when it announced its partnership with Parley for the Oceans, Adidas also announced that it would be phasing out the use of plastic bags in all Adidas retail stores.
“We are incredibly excited to join Parley for the Oceans as they bring the cause of the oceans to the attention of the United Nations,” said Liedtke. “Adidas has long been a leader in sustainability, but this partnership allows us to tap into new areas and create innovative materials and products for our athletes. We invite everyone to join us on this journey to clean up the oceans.”
The concept shoe, which is unnamed at the moment, may not be in the shelves in the current form, but something akin to the prototype. It is an illustrative representation for a series for consumer-usable products from ocean plastics that Adidas and Parley for the ocean will be unveiling this year.