Irritated by the constantly slow pace of working of the federal action, the state attorneys general are waging their own campaigns which is directed towards the stopping of advertising and sales of e-cigarettes to minors.
In fact, more than a dozen AGs, inclusive of the ones in California, Ohio, Indiana and New York, are using new state and local laws- some of which they helped craft- to put pressure on the industry at all levels, ranging from neighborhood vape hops to big tobacco companies like Altria Group and Reynolds American Inc for putting limits on the usage of e-cigarettes.
So far, a majority of the campaign has involved threats due to sue violators or appeals to a company’s sense of responsibility, though some lawsuits have been filed as well.
State actions have increased in the wake of the government data released in April, which showed that the usage of e-cigarettes by teenagers tripled in numbers in the previous year alone, making it more common for youngsters than tobacco.
“The key is to avoid another generation being addicted to nicotine,” Indiana Attorney General Greg Zoeller said in an interview.
State attorneys general played a pivotal role during the 1990s in battling tobacco companies over conventional cigarettes.
The MSA or Master Settlement Agreement, which is an accord reached in November 1998 between the state attorneys general of 46 states, five United States Territories, the District of Columbia and the five biggest companies of tobacco, which resulted in big changes to cigarette marketing and required the tobacco industry to pay the states about 10 billion dollars per year for the indefinite future.