Aston Martin is working on a $200,000 electric model of its Rapide S sports sedan. The car could become the first direct competitor to Tesla Motors’ Model S. While at the Pebble Beach Concours d’Elegance, Carmel-By-The-Sea, California, CEO Andy Palmer told the press the electric Aston Martin would have 800 horsepower, all-wheel drive and a range of 200 miles. He also stated it would arrive by 2017.
While some car aficionados the Porsche e-hybrid Panamera S is already available it is presently only available as a plug-in hybrid. A Porsche representative did note that they are working on an electric version of the Panamera. The company hopes to introduce the vehicle at the Frankfurt Auto Show in Germany next month.
Palmer stated that The Aston Martin plug-in Rapide will have a price tag of somewhere between $200,000 and $250,000. That would make the vehicle almost twice as costly as the priciest Model S, the P90D. It will be manufactured in significantly lower quantities than Tesla Motors’ Model S, which has reportedly sold 13,700 in the U.S. through last month.
Even before James Bond got behind the wheel, industry sources note that the Aston Martin name has a well-known “luxury cachet”. Still, their vehicles are quite “old school”in that they seem solid and heavy. An electric Aston Martin would be something quite new to the company.
At the 2015 Geneva Auto Show Aston Martin presented their idea for an electric SUV named the DBX. It would compete directly with Tesla Motors’ Model X which is out next month. Inside source indicate that Audi is designing an electric SUV of its own that is planned to be ready for presentation at the Frankfurt Auto Show.
In related news, Elon Musk, the CEO of Tesla Motors, is booked on the September 9th episode of The Late Show With Stephen Colbert where it is rumored that Musk might preview his own overdue SUV.
Aston Martin Goes Electric In 2 Years