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McDonald’s Not Lovin’ Burger King’s McWhopper

What’s a McWhopper

Burger King is waving the white flag in the direction of McDonald’s. According to a full page open letter-style advertisement in the New York Times, Burger King wants to collaborate with McDonald’s on a hybrid burger named the McWhopper. McDonald’s nixed the offer.

mcwhopper

Make a McWhopper for peace?/Image: WN

Burger King said: “Good morning, McDonald’s. We come in peace. In fact, we come in honor of peace. We know we’ve had our petty differences, but how about we call a ceasefire on these so-called ‘burger wars’?”

They suggested that both of their chains blend “the tastiest bits of your Big Mac and our Whopper, united in one delicious, peace-loving burger” that they would sell specifically on Peace Day, September 21. The profits would then go to Peace One Day which is a nonprofit organization that distributes educational resources to thousands of schools in 131 different countries. Burger King concluded: “All we need from you is a few McDonald’s crew members to help combine your ingredients with ours.”

Steve Easterbrook, the CEO of McDonald’s, posted his reply on Facebook. He stated that it was a “great idea” and an “inspiration for a good cause.” Nevertheless, he turned down the offer to create the McWhopper and proposed something decisively inexact.

Easterbrook responded: “We love the intention but think our two brands could do something bigger to make a difference. We commit to raise awareness worldwide; perhaps you’ll join us in a meaningful global effort?”

He encouraged Burger King to “acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war.” He closed his post saying: “We’ll be in touch. P.S. A simple phone call will do next time.”

Burger King specifically proposed selling the hybrid McWhopper at “a pop-up location” in Atlanta, Georgia as this would be “the halfway point” between the BK headquarters in Miami, Florida and McDonald’s home offices in Chicago, Illinois.

McDonald’s Not Lovin’ Burger King’s McWhopper

About Will Phoenix

W. Scott Phoenix, B.A., B.S. was born in Hawaii, raised in Pennsylvania and resides in California. He has been a published writer since 1978. His work has appeared (under various names) in numerous places in print and online including Examiner.com. He is a single parent of three children and has also worked as an actor, singer and teacher. He has been employed by such publications as the Daily Collegian and the Los Angeles Times.