What’s a McWhopper?
Burger King is waving the white flag in the direction of McDonald’s. According to a full page open letter-style advertisement in the New York Times, Burger King wants to collaborate with McDonald’s on a hybrid burger named the McWhopper. McDonald’s nixed the offer.
Burger King said: “Good morning, McDonald’s. We come in peace. In fact, we come in honor of peace. We know we’ve had our petty differences, but how about we call a ceasefire on these so-called ‘burger wars’?”
They suggested that both of their chains blend “the tastiest bits of your Big Mac and our Whopper, united in one delicious, peace-loving burger” that they would sell specifically on Peace Day, September 21. The profits would then go to Peace One Day which is a nonprofit organization that distributes educational resources to thousands of schools in 131 different countries. Burger King concluded: “All we need from you is a few McDonald’s crew members to help combine your ingredients with ours.”
Steve Easterbrook, the CEO of McDonald’s, posted his reply on Facebook. He stated that it was a “great idea” and an “inspiration for a good cause.” Nevertheless, he turned down the offer to create the McWhopper and proposed something decisively inexact.
Easterbrook responded: “We love the intention but think our two brands could do something bigger to make a difference. We commit to raise awareness worldwide; perhaps you’ll join us in a meaningful global effort?”
He encouraged Burger King to “acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war.” He closed his post saying: “We’ll be in touch. P.S. A simple phone call will do next time.”
Burger King specifically proposed selling the hybrid McWhopper at “a pop-up location” in Atlanta, Georgia as this would be “the halfway point” between the BK headquarters in Miami, Florida and McDonald’s home offices in Chicago, Illinois.
McDonald’s Not Lovin’ Burger King’s McWhopper