Yesterday Facebook announced that users will soon have a new way to express more emotional depth. They told the press they are now testing six new ways to respond to Facebook posts. Christened “Reactions”, this comes shortly following chief executive Mark Zuckerberg’s announcement last month that Facebook would study how to respond to requests for a “dislike” button.
Facebook product manager Chris Tosswill noted: “Today we are beginning to test Reactions — an extension of the Like button that gives people more ways to share their reaction to a post in a quick and easy way.”
Even Zuckerberg admitted he had initial concerns. He told the press that he was did not “want to create a situation where people are downvoting other people’s posts.”
He also said that the popular call for a “dislike” button originates from a need to express empathy as opposed to criticizing a Facebook status. He stated: “If you’re expressing something sad . . . it may not feel comfortable to ‘like’ that post, but your friends and people want to be able to express that they understand.”
Users will be able to hold down the new Like button in order to choose from several different emojis. Reactions will allow users to choose from seven different choices: Love, Yay, Haha, Wow, Angry, Sad and, of course, Like.
Facebook Chief Product Officer Chris Cox added: “As you can see, it’s not a ‘dislike’ button, though we hope it addresses the spirit of this request more broadly.” (In fact, American Live Wire predicted there would be no Dislike button in a previous column.)
The new Like button is presently only available in Spain and Ireland. Both are officially being used as Facebook testing grounds.
Tosswill concluded: “We want to hear from people who use Facebook what works and what doesn’t during this test, before we make this change for everyone. Stay tuned!”
Facebook Tests ‘Reactions’ With 6 New Emoji