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Amazon Drops Apple TV And Chromecast In Favor Of Their Own Fire TV Stick

In a logical move that may make waves in the Set-Top Box Market, Amazon has decided to stop selling the Apple TV and Google Chromecast products. The reason that this is considered a logical move is that Amazon is trying to increase the sales volume of their own Amazon Fire TV Stick. You wouldn’t expect to go to the Apple website and have your pick of their competition’s products, so Amazon.com was sort of unique up until now in that respect. Hopefully for their sake this move will give them the results they were hoping for.

Amazon Drops Apple TV And Chromecast In Favor Of Their Own Fire TV Stick

Amazon Fire TV Stick

Amazon is giving competition the boot from their site, in favor of exclusively offering their own Set-Top Device. (Image from Amazon)

For an under-educated consumer who has not yet used either of these Set-Top devices, they may all seem to be relatively the same on the surface. Each one of them lets you share screens from other linked devices, such as computers or phones, but each one also links to its own manufacturer’s preferred content delivery system. For Apple, their Apple TV links to the App Store, Google’s Chromecast links to Google Play, and Amazon’s Fire TV Stick links to Amazon Prime.

There is also a drastic price difference between these products, with Apple’s device costing nearly 3 times as much as the Chromecast or the Fire TV Stick. The Amazon Fire TV Stick seems to sort of bridge the gap between the Google and Apple products, in that it comes with a remote. The Google Chromecast relies on the linked device to do the controlling for the most part.

If you have interest in the Amazon Fire TV Stick, it comes reasonably priced at $39.99 USD, though the use of some of its more desirable features may require the subscription to premium services such as Netflix, Hulu, and Amazon Prime. All of those subscription services are optional, so you only really need to enable them if they have the type of content that you typically watch. Likewise, if you like to watch that type of content and don’t already have a device capable of streaming those services, $40 is a reasonable entry price.

Amazon Drops Apple TV And Chromecast In Favor Of Their Own Fire Stick.

About Steven Kenniff

Lives in Phoenix, AZ. Graduated from Arizona State University in 2005. Writes for American Live Wire, GM Roadster and Northstar Media